Hero Lager, the premium beer
fondly known as O’Mpa in South-East Nigeria unveiled the Board of Heroes tagged ‘Ibu Odogwu’ at its Onitsha plant in celebration and acknowledgement of its shoppers’ exploits and achievements through the yr.
R – L: Onitsha Plant Supervisor, Worldwide Breweries Plc, Sylvester Ameke; Advertising Director, Worldwide Breweries Plc, Tolulope Adedeji; Head of Gross sales, Worldwide Breweries Plc, Sylvester Umemezie, and District Supervisor, Worldwide Breweries Plc, Chukwudi Ayogu on the unveiling of the primary of its sort Board of Heroes by Hero Lager on the firm’s Onitsha Plant just lately.
That is the primary of its sort the place the model will completely launch a excessive influence LED billboard to rejoice and showcase its shoppers as a part of the Aha Gi Efula marketing campaign.
Talking on the unveiling ceremony, Advertising Director, Worldwide Breweries Plc, Tolulope Adedeji expressed the model’s happiness at celebrating its shoppers by means of the ‘Board of Heroes’. “Right this moment, Hero Lager is unveiling this distinctive board proper at our plant right here in Onitsha to rejoice our loyal shoppers, most of whom are South Easterners who’re both based mostly right here within the East or in different elements of the nation from the place they arrive to see their households through the festive season. Hero recognises their exhausting work and endurance regardless of their collective and particular person challenges and has chosen to unveil this LED Board to honour and present them that we see them and admire their heroism within the yr 2021,” Adedeji stated.
The occasion was attended by journalists, bloggers, on-air personalities, Hero Lager model ambassadors, commerce leaders within the east, and tradition lovers who lauded the gesture from the model.
L-R: Model Supervisor, Hero Lager, Dubem Orji; Head of Gross sales, Worldwide Breweries Plc, Sylvester Umemezie; Advertising Director, Worldwide Breweries Plc, Tolulope Adedeji; Advertising Supervisor, Hero Lager, Margaret Igabali and District Supervisor Onitsha, Worldwide Breweries Plc, Chukwudi Ayogu on the unveiling of the primary of its sort Board of Heroes by Hero Lager on the firm’s Onitsha Plant just lately.
Advertising Supervisor, Hero Lager, Margaret Igabali defined that the patron is on the coronary heart of all the things the model does. “This yr alone, we’ve initiated and executed the Aha Gi Efula and Igba Boi Campaigns which have been targeted on selling legacy and significantly the Igbo Apprenticeship System by supporting apprentices with enterprise coaching, mentorship, and seed funding price 50 million naira. And now, we’re paying tribute to the resilient spirit of shoppers with the Board of Heroes the place we’ll function Hero’s shoppers.”
Vibrant cultural show at the disclosing of the primary of its sort Board of Heroes by Hero Lager on the firm’s Onitsha Plant
The disclosing kicked off with a digital tour of the Onitsha plant earlier than the official launch of the board amid vibrant LED lights and applause from the viewers. Friends have been additionally handled to a sequence of cultural shows.
Based on Model Supervisor, Hero Lager, Dubem Orji, “As a model rooted in tradition, Hero Lager is the delight of Igbos and stays dedicated to recognising and rewarding its shoppers who embody the beliefs of heroism and unusual optimism. For this, they deserve this board of Heroes recognition.”
Hero Lager is a premium beer made by big beer brewers, Worldwide Breweries who’re a proud a part of AB InBev, the world’s largest brewer with over 400 beer manufacturers.