Time-tested tactics for building investor presentations – TechCrunch

Lev Kerzhner leads Saragus Company, which offers company storytelling companies to startups, corporations, entrepreneurs and investor teams.

Over the previous two years, I’ve designed dozens of presentations for quite a lot of corporations at varied phases of fundraising — from startup SAFE rounds, to VC rounds and IPOs.

On this article, I’ll try to recap and share a few of the classes I’ve realized.

Don’t construct one presentation, construct three

A narrative, like a relationship, is in-built phases. It’s necessary to match every stage with the suitable content material. Sometimes, this implies a brief intro presentation for the intro stage, a frontal presentation for the assembly itself and a studying presentation to ship as a follow-up.

You could possibly write a e book on the subtleties and variations between these three presentations, however for now, listed here are some tips:

Studying presentation

That is your major presentation, and it ought to be capable of stand by itself with no speaker. You’ll ship this presentation as follow-up after your first vital assembly with an investor. Its goal is to facilitate in-depth and open discourse, and so is often between 12 and 20 slides lengthy.

Fundraising is essentially the results of belief and momentum.

Intro presentation

It is a brief and succinct model of the studying presentation. Its goal is to get you the primary assembly, so that you don’t must get into the nitty gritty of the enterprise and may depart room for questions.

It is not uncommon to ship six to eight slides and hit the essential “notes” of the pitch, reminiscent of what the issue is, what the answer is, who the group is, what the differentiation is and what’s occurring out there.

Frontal presentation

A stripped down, minimal model of the studying presentation, the frontal presentation is designed to empower and preserve the deal with the speaker, not compete for consideration. This presentation is commonly heavier on visuals and illustrations and lighter on textual content. This presentation doesn’t get shared and the variety of slides don’t matter. Use as many as it’s good to deliver your level residence.

A presentation’s purpose is to not get you an funding

A tremendous presentation alone is not going to persuade an investor. In follow, the most effective consequence a presentation can present is a follow-up assembly with a way of momentum and readability concerning the firm’s story, its present scenario, targets and alternatives.

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